A series on the history of road signs unearths some pretty interesting finds and has some in the design world wondering why signs here in the U.S. aren't as simple, helpful and useful as those overseas. In the first installment, an architect talks about how she and her husband got lost on their way home from the airport in Philadelphia because the signs were changed while they were on vacation. This came after a trip that had them marveling at how easy it was to follow signs in Spain without speaking the language.
Is your firm involved in designing road signs? What can be done to make them less confusing to the average driver? Or is it just a case of trying to multi-task?