Tuesday, February 23, 2010

Building the perfect eats

By now, you've all heard about the American Academy of Pediatrics' warning to parents about hot dogs being a choking hazard for young children and the need for a redesign of what is considered by many to be the perfect food. Who better to tackle this challenge than the people who design for a living, right?

It's time for the designers out there to put on your thinking caps and come up with a new design for this ballpark favorite. Forget about simply cutting the hot dog into smaller pieces; that's a copout, and it's never going to win you the prestige a challenge like this brings with it. We're looking for new ways of thinking, new approaches to the old way of doing business. We want to hear your ideas for making the hot dog safer for kids to eat. The winner will get an exclusive (possibly eBay-worthy) piece of ZweigWhite memorabilia you'll relish (pun intended, of course) to proudly display in your office and bring with you on that next pitch for a bridge, building, or highway.

The winner will be announced here on Friday, March 5. That's not a lot of time, so put some mustard on those designing tools or you'll be forced to play "ketchup" at the last second. Get those entries to us - and spread the word. Don't confuse this contest - which we'll call the Wurst Form - with our Best Firms To Work For rankings or Hot Firm list, though.


  1. Two words: spreadable meat. Oh wait, that's pate, isn't it?

  2. Yeah, I'm not sure most kids out there have the sophisticated palate you seemingly would need to eat pate on a regular basis. We're not looking to replace the hot dog, just to redesign it.

    Again, the winner (or should I say "wiener?") will be announced on Friday, March 5. Get those entries to me as soon as you can!


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