Show me the money! No, wait, don’t!

“In this economy, how do you feel about cutting fees?” Joan Capelin recently asked 12 A/E firm leaders for the latest edition of her “Sound Advice” podcast series.

“The question was blunt, but if I took any of my guests by surprise, some of their answers surprised me in turn,” Capelin says. “They ranged from the expected ‘Hold tight’ to the conciliatory ‘Sometimes,’ to the audacious ‘What would be so bad?”

Some of the comments will also challenge your own decisions about how and how much you should charge in 2010. You and the other fee-setting people in your firm might want to listen to the podcast edition focused entirely on fees.

In collaboration with ZweigWhite, excerpts of Capelin’s interviews with firm leaders are reproduced in the Jan. 25 edition of The Zweig Letter, which is dedicated to cash management in 2010.