The Jan. 11, 2010 issue of The Zweig Letter tells a story of a new firm with a total full-time staff of two principals, little overhead and a focus on high profit margins. The principals, John Erickson and Ted Reeds, launched the firm in October after losing their jobs. They’re betting this is the way to go in 2010— a year that calls for innovation as a pathway to survival.
Will this fly? Perhaps it’s too soon to know, but dislodged architects and engineers are surviving and thriving by forming co-ops of sorts, instituting inverted pyramid structures or other innovations. They might be on to something.
What do you think?