Going green for St. Patrick's Day

Considering today's date, what better topic to discuss here than myths about green building? I'm not talking about ways to trap leprechauns or what will happen to you if you kiss the Blarney Stone. This is a deeper look at whether it REALLY costs more to use green building materials in your projects or the idea that green products just aren't as good as their less environmentally friendly counterparts.

So, step away from the corned beef and cabbage and pint of Guinness for a moment and give me your thoughts. Do you see green building as a fad? Do you expect it to gain any traction with the new standards announced earlier this week?