Monday, June 28, 2010

Is firm's name change simply divine?

A Big Apple design firm with more than half a century of tradition behind it has decided to change its name to reflect the new reality of the company. The former Polshek Partnership is now Ennead, a name that refers to a Greek term of nine deities in Egyptian mythology. There are nine partners at Ennead.

So, what happens if one of the partners leaves? Or they want to add another one?

What do you think of this new name, given its origins? Has your firm changed names for reasons other than a merger or acquisition? What reaction did it get?

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