As watchers of the A/E industry continue to target the second half of 2010 as the time when the field will show its first notable signs of life in almost two years, there is a report on CNN featuring AIA Chief Economist Kermit Baker. He predicts an emphasis on substance over style and a lack of new "masterpieces" as firms focus on getting the most bang for their design buck.
What do you think of Baker's prediction? Are you seeing this in the work your firm is doing now?
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