Tuesday, November 3, 2009

Welcome to The Board Room

If you’ve found your way here, you are obviously someone with a keen interest in architecture, engineering, environmental consulting or the related fields, or more likely someone who’s made your career in one of those industries. We’re launching this virtual community, which we’re calling The Board Room, as a way to bring together some of the best and brightest minds in the AEC industry with the folks here at ZweigWhite, who aim to inform you about the latest news that can affect you and your bottom line.
For those who made it here by accident, let’s give you some introductions and hope you’ll like what you hear and want to stick around and even tell a few friends about us. I’m Craig MacCormack, senior writer for ZweigWhite’s four newsletters - The Zweig Letter, AEC Finance News, Marketing Now, and The Zweig HR Letter. I’ve been with ZweigWhite for almost two years after more than a dozen years in the newspaper business, so I’ve learned what it takes not only to get the tough story but also the features that give you a look behind some of the key figures in your industry. That’s the kind of coverage you’ll get in the newsletters, and even more here, where the industry leaders themselves will help in telling their own stories.
Our team of writers, led by myself, includes several fellow long-time reporters, all of whom know a good news story when they see it, as well as ZweigWhite’s consultants to the AEC industry with decades of expertise in helping firms turn themselves around, become even more successful, or know when it’s time to turn things over to someone else. You’ll also hear occasionally from Mark Zweig, who started this company more than 20 years ago to help leaders in the architecture, engineering and environmental consulting industries achieve their business and personal goals, and still has his finger on the pulse of what’s going on in AEC — sometimes even before many of you do.
Combine that team with a stable of firm leaders, including Chris Stockwell, chief marketing officer and executive VP at GEI Consultants, Inc. (Woburn, MA); Bill Beckman, CEO at X-nth (Maitland, FL); and Steve Lucy, principal at Jaster-Quintanilla (Austin, TX) among more than a dozen insiders who will contribute regularly to this space, and you can see this blog will be unlike any you’ve ever read in covering every nook and cranny of the industry. Let me know if you’d like to join the team— all expert opinions and advice is welcome.
Having the people who make the key decisions every day for their firms tell you what they’ve done to be successful and chime in on how the latest industry news will help or hurt the industry could also help your company improve its bottom line. We’re doing this to bring you the news, views, insight, and analysis you truly can’t get anywhere else, no matter how hard you look. Make sure to follow us so you don’t miss a thing.
One last housekeeping item: Remember to leave us your feedback. Your comment might plant a seed for a future newsletter story. The only thing we ask is that you use your real name with your comments and keep them civil. We want to hear what you have to say, but not if we have to censor it after you post it.

Again, welcome to The Board Room. Enjoy your stay and come back again real soon.

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