The American Institute of Architects is putting social media in a leading role for National Architecture Week this year. Consider this morning's announcement - posted on Facebook, no less - from Sybil Walker Barnes, the AIA's director of social media:
"We're getting ready for National Architecture Week. Won't you join us?
"This year National Architecture Week will be part of our Architecture Week 2010 initiative, what we hope will be a yearlong online conversation about design. We're kicking off this venture Sunday, April 11, through Saturday, April 17, on our Architecture Week 2010 fan page: http://www.facebook.com/l/b63e9;bit.ly/d8SWHC. Become a fan!
"With the theme 'Design Matters,' the week will feature a series of online conversations on sustainability/environment, design, economy, education, housing, transportation and health care—all designed to illustrate how design shapes everyone’s lives.
"Architecture Week 2010 will be the hub for the week's activities but we'll also include a chat on Twitter on Wednesday, April 14, at 2 p.m. EST. See http://www.facebook.com/l/b63e9;www.aia.org/practicing/AIAB082554.
"So get ready to connect, learn, and have fun. Hope to 'see' you during National Architecture Week."
What do you think of this approach? Will you become a fan of the AIA on Facebook? Will you join in the Twitter chat? How do you feel about the advancement of social media into the AEC industry?
