During a company-wide brainstorming session this morning, ZweigWhite Chairman Ed Friedrichs, former CEO of Gensler, urged everyone in the comany to think about two main ideas in everything they do going forward: "What value are you bringing to your clients?" and "What dumb idea we've always done should we stop doing?"
Meanwhile, ZW's new VP and director of operations, Eric Howerton, who will be spearheading our greatly expanded marketing efforts, says the goal of the company should be to be distinct, desirable and dominant.
How good of a job does your firm do in these areas? What value do you bring to clients? Where are you wasting time any money? How do you stand out from the crowd in an increasingly vanilla world?